Westchester Home Show Spring 2017

Visit Franzoso Contracting at the upcoming #Westchester #Home #Show this weekend Mar 18-19 for all your home #remodeling needs. See why Franzoso is more than just roofing, gutters, windows and doors in 2017…

 

 

 

ONE (per household) FREE ADULT PASS ON US! Print here, Hope to see you there – Mark and the Franzoso Contracting team

Westchester Home Show Fall 2016

Visit Franzoso Contracting at the upcoming #Westchester #Home #Showthis weekend Nov 5-6 for all your home #remodeling needs. See why Franzoso is more than just roofing, gutters, windows and doors in 2017…

ONE (per household) FREE ADULT PASS ON US! Print here, Hope to see you there – Mark and the Franzoso Contracting team

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Mark & Drew and Jonathon Scott

Mark Franzoso with Jonathan and Drew at reveal day on another #remodeling project we were involved in for the second Westchester County season. Happy to report our first episode from last season will air in 2 weeks on July 27th! Be sure to tune in

Mark Franzoso Jonathon and Drew

Mark Franzoso Jonathon and Drew Scott

Franzoso Receives GAF’s Prestigious 2015 President’s Club Award

Franzoso Contracting, Inc., of Croton-on-Hudson, New York, has received GAF’s most prestigious contractor award: The GAF President’s Club Award. This highly coveted award recognizes Franzoso Contracting as one of the “elite of the elite” residential roofing contractors in the United States.

GAF is North America’s largest roofing manufacturer, and only GAF Master Elite(R) Contractors can compete for its President’s Club Award. To qualify for this award, a contractor must demonstrate an exceptional level of excellence in their business, especially in the areas of Installation Excellence, Consumer Protection, and Installer Training.

Franzoso Contracting has been a GAF Master Elite(R) Contractor since 1998. To become a Master Elite(R) Contractor–a status that less than 2% of roofing contractors nationwide have achieved–a candidate must demonstrate proper licensing and adequate insurance, have a proven reputation and show commitment to ongoing professional training.

“My company is pretty much an open book,” declares Mark Franzoso, president of Franzoso Contracting, “with a stellar name for home remodeling in our area. We’re hired primarily for the name that we have out there, providing excellent service and excellent workmanship. We bring to the job 35 years of experience and winning awards, year after year after year, trying to be at the top of our field.”

The reputation is well deserved. Since 1980, Franzoso Contracting has been a leader in Westchester, Putnam, and Rockland Counties in New York and Fairfield County in Connecticut, providing services in siding, windows, roofing (both new and repairs) and roof cleaning, gutters, doors, and skylights. “We recently ventured into the solar arena,” adds Franzoso. “We are now mastering the solar contractors.”

Communication and great products are the hallmarks of service at the company. “We make our first impression,” states Franzoso, “from the moment the phone gets answered in the office. All parties communicate at all stages, from the sales associate making the presentation to the production department to the installation crew to the onsite foreman.” He continues: “I’ve always prided myself on being an innovator and bringing new product lines to the customers before my competitors do. When GAF establishes new styles and colors, such as the Timberline(R) American Harvest(TM) shingles that we’ve been using for the last six months or so, we utilize that to separate us from other roofers.”

Franzoso Contracting has an enormous commitment to community. “Our customers are hiring a company with strong ties to the area, through a lot of civic organizations,” says Franzoso. The company works with or supports diverse organizations, including: the Hudson Valley Gateway Chamber of Commerce; the Rotarians; The Friends Network, supporting children with special needs; The Support Connection, a women’s breast- and ovarian-cancer support group; and Habitat for Humanity. The company also does a lot of work with veterans. “I’m vice president of the Downstate chapter of Purple Heart Homes,” adds Franzoso. “We redid steps and installed new railings for a Korean War veteran who lost his leg. GAF supplied materials for us to put on a new roof, gutters, and leaders for a Vietnam veteran in Putnam Valley. A recent veteran recipient was a 30-year-old who lost his right arm in Iraq; we made his home easier to manage and operate with just one arm. We love to get involved and help.”

Going forward, the company looks to see some growth in the roofing portion of the business. “Work and money aren’t everything,” concludes Franzoso, “and we don’t get all of the jobs. But we get our fair share from people who are willing to pay little bit more, for the perfect job with the best materials.”

About Franzoso Contracting

Starting in 1980 as a roofing and siding replacement contractor, Franzoso Contracting has grown to include three divisions: the replacement division, Franzoso Contracting; Franzoso Remodeling, for inside work; and Franzoso Energy Solutions, which handles solar and air sealing. A member of the Certified Contractors Network, the company maintains an A rating with the Better Business Bureau.

Franzoso Contracting, Inc.
33 Croton Point Ave.
Croton-on-Hudson, NY 10520
(914) 271-4572
http://www.franzoso.com
Facebook: https://www.facebook.com/Franzoso-Contracting-Inc-263358425219/
Twitter: http://www.twitter.com/markfranzoso
LinkedIn: https://www.linkedin.com/company/franzoso-contracting-inc
YouTube channel: http://www.youtube.com/franzosocontracting

About GAF

Founded in 1886, GAF is the largest roofing manufacturer in North America. The company’s products include a comprehensive portfolio of steep-slope and commercial roofing systems, which are supported by an extensive national network of factory-certified contractors. Its success is driven by its commitment to Advanced Quality, Industry Expertise, and Solutions Made Simple. GAF was the first roofing manufacturer to offer a Lifetime limited warranty on all of its laminated shingles, which then evolved with the introduction of the GAF Lifetime Roofing System by extending the Lifetime coverage beyond just the roofing shingles. For more about GAF, visit http://www.gaf.com

Media Contact
Company Name: Franzoso Contracting, Inc.
Contact Person: Mark Franzoso
Email: mark@franzoso.com
Phone: (914) 271-4572
Country: United States
Website: http://www.franzoso.com

Building Success by Building a Brand

credit: AUTHOR Chuck Ross of Qualified Remodeler Magazine – Feb 2016

for the full article go here

 Mark Franzoso started his remodeling business 35 years ago, with an old station wagon to haul around his collection of borrowed tools and, as his calling card, an ad in the local Penny Saver weekly flyer. Now, with a service territory that stretches across four New York counties in a 35-mile radius around his Croton-on-Hudson headquarters and showroom, it’s safe to say he’s gotten his own tools and upgraded his ride. More importantly, though, he’s proven himself and his business to be not just survivors, but thrivers, having bounced back from the lows of the last recession to activity levels last seen in 2008 thanks to brand recognition built on customer appreciation.

Franzoso’s contracting lessons began when he was a teen, working with an uncle who was in the business. Then in 1977 he started working for a friend’s father who owned a Connecticut-based siding business. He doesn’t spend much time with a hammer, himself, these days. But he credits his current success to lessons learned in those early days, when he had to both do the work and manage the business. He sees the professionalism and techniques he learned in his early days in the remodeling trenches as the basis for the success he’s come to enjoy today.

“I was taught a really good work ethic at a young age,” he says, with a nod to that uncle who got him started. Then, working on a crew with a master mechanic, he learned the craft of vinyl siding, “and little by little, I ventured into roofing and windows.”

Service offerings based on customer demand

Today, exterior work represents approximately 85 percent of Franzoso Contracting’s business, evenly split between roofing, siding and window and door replacement projects. Over the years, satisfied customers have reached out to the company for help with interior remodeling, so Franzoso has two crews that concentrate on that work, as well. And, more recently, the company has developed an expertise in energy-related work, including energy audits, efficiency-boosting insulation upgrades and solar panel installation. Ancillary home-maintenance services also are a part of the mix, including gutter and roof cleaning, along with snow- and ice-dam removal during winter months.

This may seem like an overly broad portfolio of offerings, but each service beyond the bread-and-butter exterior work has been added only as customer demand has been there to support it. Franzoso emphasizes his eye is always on possible returns as he considers new offerings. “Most people fail in our industry, because they’re good mechanics, but lousy business people,” or vice versa, he says, and he’s always aimed to do both jobs well.

Putting a face to the name to spread the word

One indication of Franzoso’s success in the field, and behind a desk is the importance word-of-mouth marketing plays in keeping company crews busy. Word-of-mouth referrals and repeat customers represent more than 70 percent of the company’s work, he notes, “I’ve had customers for 25 and 30 years – constantly they’re doing something different.” But this entrepreneur long ago realized the need to keep new customers coming in the door as well, so he maintains an ongoing marketing program that’s become more than a bit more sophisticated than it was in his early Penny Saver days.

“I’ve found that print has gone by the wayside – even the local newspapers,” he says. Of course, the company’s website is a big draw (a redesigned version is in the works). However, radio and television commercials, in which he’s the featured performer, have become the company’s biggest marketing resource – “they probably are our number one and number two marketing strategies,” he says.

“I do the radio and television myself,” he adds, describing the 30-second spots that often are developed around seasonal themes, such as renovation plans that might be inspired by spring’s return or the company’s wintertime ice-dam-clearing services. As a sign of the ads’ effectiveness (and, perhaps, the distinctiveness of his voice), he’s been recognized by his voice, alone, while in Upstate New York, by another vacationer who happened to overhear him in conversation.

Personal contact as a key to success

Franzoso has developed a similarly hands-on approach for managing a customer’s experience with the company throughout a project. As he explains, this process begins with the first point of contact.

“When the phone call first comes in, our staff takes all the information needed to communicate throughout the process, and if the salesman is awarded the job, the customer has the salesman’s cell phone number and email address,” he says. Contact information is provided for the assigned production and project managers, once work begins. “As a customer, you’ve got 10 people you can contact throughout the whole process.”

Franzoso, himself, is one of those 10 people available for contact, he adds. “I make it a point to call each customer and thank them for the opportunity. Tomorrow, I’m making three calls – two repeat customers and one new customer,” he says. “Everyone loves that we communicate with them and thank them.”

Counting on suppliers he – and his customers – can trust

With personal branding such an important part of his strategy, Franzoso depends on suppliers whose products live up to the high standards his customers have come to expect. You’ll see top-shelf labels throughout Franzoso Contracting’s website, including James Hardie Building Products – the company is a member of the James Hardie Contractor Alliance Program, giving it priority access to James Hardie products and unique training opportunities on lead generation, marketing and installation. The company is a featured siding supplier, and Franzoso says he’s seeing growing interest in the manufacturer’s offerings.

“We had a high-water mark this year – I think we did close to 26 Hardie projects,” he says. In a region that features large numbers of what Franzoso calls “old-old” homes, James Hardie’s fiber-cement siding, shingles and trim helps him fill an important niche. “It’s a great product.  Some customers want that original look, and James Hardie gives it to you with lasting protection and lower maintenance over time.” QR

 

Team Franzoso at Business Planning Boot Camp

Mark Franzoso, Jimelle Sarvis and Mark Sackerson holding their certificates of completion of the Business Planning Boot Camp through the Certified Contractors Network. After 4 days of extensive training they are ready share what they learned with the team!

team franzoso

Pace Univ 2016 Spring Home Show

Come join us this weekend Sat 10-8pm & Sun. 10-6pm at Pace Univ 2016 #Westchester Spring #Home #Show: www.westchesterhomeshow.com. We’ve got a lot to show you for all your home remodeling needs!!

Franzoso donates roof to Habitat Westchester

Happy Thanksgiving

To all our Friends, our Vendors and our Customers, we truly appreciate your business and value our relationships with you. Have a Happy Thanksgiving everybody – Mark Franzoso and the Franzoso Contracting Team

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Fall 2015 Westchester Home Show

It was great meeting so many new people and many of our customers this past weekend @ The #Westchester #Home Show in White Plains! Thanks for stopping by our booth…Home show booth